![]() ![]() The rest of the code enables GTM and your website to connect. The most important portion of your Container ID code is the ID itself - that part that starts with GTM. However, the second snippet specifically helps in situations where JavaScript is disabled. The second has to be added immediately after the opening tag.īoth snippets of code work as links between your GTM account and your website. Google recommends adding the first as high as possible in the. The first should be added to the of your pages, the second should be added to. Your code technically has two parts (they’re clearly divided and labeled by GTM). Instead of manually adding new tags directly to your site, you’ll create and publish tags on GTM, then GTM will connect with your Container ID code to implement the update.Ĭlick here to see the code snippet and copy it to your website. Think of it like the link between your GTM account and your website. That means you’ll need to install a snippet of code that helps identify your website in GTM’s system. GTM works with the existing code running your website to gather data. Now your account is complete and ready to go! Install Google Tag Manager Once you enter your info, click Create and accept Google’s terms of service. ![]() (Note: we’ll just be referring to websites from here on out, but all this info applies no matter your target platform.) GTM supports websites, iOS and Android, and AMP. This will be the first container your account has, but you can create up to 500 in total. Next, enter the country you’re based in, then create a name for your first container. Unlike your personal Google account, your GTM account name should usually be your business or website name. Next, you’ll be asked to enter some basic info: First, go to the GTM website and click Create Account in the upper right corner of your screen. If you need multiple administrators on a single GTM account, you can select admin permissions when you invite a new user. Then just click Invite and the users will get an email letting them join the GTM account. Adding new users is as simple as entering their email addresses and following the on-screen instructions to set account permissions. Account administrators can add, remove, and manage users under the Admin page. Google allows up to 360 users to be added to a single GTM account. Make a standard/personal Google account.You’ll connect your account and the accounts of your team with your new GTM account so you can manage tags all in one place. The personal or work Google account you probably already own is required to use GTM, but you’ll also need a separate GTM account. With the basics of GTM out of the way, let’s get into actually using the platform.īefore you do anything else, you’ll need a few accounts ready to go. Containers - Collections of tags, triggers, and other configurations installed on your website or mobile app.Triggers - User interactions that make tags fire.Tags - Tracking codes that compile data based on user interactions.If you’re not familiar with GTM at all, check out our guide to what GTM is and why you should use it.īefore moving on to actually using GTM, let’s do a quick refresher of a few important terms. The platform is designed to be the hub of your tag management - helping teams manage existing tags and create new ones.
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